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Digital Marketing

Cost per lead doubled overnight and the founder noticed

It is 11 AM at GlowRoot, a D2C skincare brand spending 6 lakh a month on Meta and Google ads. Cost per lead jumped from 42 to 96 rupees overnight. You run performance marketing. The founder wants answers by 6 PM and pausing everything is not an option.

CareerCracker Team ·15 to 25 min live audit·July 2026
Your rolePerformance Marketing Executive
CompanyGlowRoot, D2C skincare, 6 lakh monthly ad spend
People in the loopKiran (founder), Riya (designer), ads and analytics via SYSTEM
Win conditionFind the real causes, stop the bleed without killing lead flow, honest 6 PM note

Ask for anything a real marketer can pull: campaign tables, frequency and CTR trends, events manager, analytics, landing page checks. Brief Riya before 2 PM if you want fresh creatives today. End the shift when your 6 PM note is ready.

Turn 0 | shift live

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